Brand Story

Rise and Inspire by Dee was born from one powerful idea: everyone deserves to feel seen, valued, and inspired to be their best self. Created by Army veteran, author, and motivational speaker Demetris “Dee” Bryant, the store is an extension of her mission—to uplift, empower, and ignite greatness in others.
Dee knows firsthand what it means to overcome fear, doubt, and setbacks. Her journey, from a young woman with no direction to a decorated Army officer and inspirational voice, taught her that rising begins with believing. That’s why every item in this store is more than just a product, it’s a statement, a source of motivation, and a reminder that you have what it takes.
Whether you’re a student chasing dreams, a professional seeking purpose, a veteran staying strong, or someone simply looking for light, this store is for you.
Because when you wear, sip, carry, or light something from Rise and Inspire, you’re not just showing up—you’re showing out with power, purpose, and pride.

Our Mission

At Rise and Inspire by Dee, our mission is to empower individuals from all walks of life to rise above challenges, embrace their inner strength, and live with confidence, purpose, and a positive mindset. Through stylish, meaningful merchandise and inspiring messages, we aim to remind every customer that greatness lives within them.